RD Surf

boards

A brand refresh campaign for RD Surfboards, a custom surfboard shop in Los Angeles. From reshaping the logo to creating a robust content strategy, surfboard design, website launch and studio launch, every part of this campaign aimed at establishing a strong digital presence. Signage, surf, and lifestyle photography were aimed to capture the authentic spirit of surf culture, ensuring it resonates across social and email platforms. As a surfer myself, this wasn't just a campaign; it was a love letter to a beautiful sport, culture, and an amazing surf shop in the heart of LA that brought the authenticity and craftsmanship of its founder and shaper to the much-deserved spotlight.

Creative Direction, UX/UI, Production & Photography.

A brand refresh built on salt, foam, and authenticity.

In redefining the UX for RD’s storefront, I wanted to weave a visual narrative throughout every click. The home page serves as an immersive gateway, inviting visitors into the story through vibrant visuals and seamless navigation. The landing pages, such as 'About' and 'Our Process,' unfold like chapters, allowing users to delve into the essence of the brand.

The product page, a digital showroom, showcases premium custom boards, while embracing the stunning imagery of the surf through secondary carousel shots. Together, these design elements re-imagine the digital store, honoring the process behind making the premium boards, while creating a stunning user journey.

Core Colors

Keywords

Foam

Sand

Vibrant

4th Word

Supporting Elements

SIte and UX

In redefining the UX for RD’s storefront, I wanted to weave a visual narrative throughout every click. The home page serves as an immersive gateway, inviting visitors into the story through vibrant visuals and seamless navigation. The landing pages, such as 'About' and 'Our Process,' unfold like chapters, allowing users to delve into the essence of the brand. The product page, a digital showroom, showcases premium custom boards, while embracing the stunning imagery of the surf through secondary carousel shots. Together, these design elements re-imagine the digital store, honoring the process behind making the premium boards, while creating a stunning user journey.

SIte and UX

In redefining the UX for RD’s storefront, I wanted to weave a visual narrative throughout every click. The home page serves as an immersive gateway, inviting visitors into the story through vibrant visuals and seamless navigation. The landing pages, such as 'About' and 'Our Process,' unfold like chapters, allowing users to delve into the essence of the brand. The product page, a digital showroom, showcases premium custom boards, while embracing the stunning imagery of the surf through secondary carousel shots. Together, these design elements re-imagine the digital store, honoring the process behind making the premium boards, while creating a stunning user journey.