Motion
A collection page with Direction, Cinematography and Production work for Discover Beaujolais, Three Weavers, Coedo, Haku Baku, Kingsford and others.
Direction, Cinematography, Production & Creative Direction
“Komorebi” - Coedo & Three Weavers
The original scope for this campaign was a simple interview between the two master brewers from Three Weavers and Coedo, discussing the collaborative process behind Komorebi, a Japanese-Cafornian beer born from their unique partnership. However, my team and I saw potential beyond the interview format. While on location at the brewery, we expanded the narrative, capturing extra footage and transforming the project into a full-fledged ad. The result is a visual journey that delves much deeper into the story and showcases the craftsmanship behind Komorebi in a more engaging and visually compelling way.
“On the Road” - Discover Beajolais
The modern, image-driven approach centered around adventure and accessibility breaking traditional molds to make Discover Beaujolais, a wine brand, synonymous with adventure and fresh experiences. The goal was to create a relatable and memorable brand presence that resonates with a contemporary audience through a 3 part brand awareness campaign. “On The Road” is part one, a brand storytelling in the heart of nature capturing the essence of people enjoying the wine in the breathtaking Yosemite.
“By the shore” - Discover Beajolais
Part two of Discover Beaujolais Campaign, “By The Shore” We wanted to highlight wine’s versatility beyond fine dining. This story followed a beach cookout at sunset, pairing Beaujolais with fresh seafood over an open fire. By leaning into authenticity and romance in a relaxed setting, the film positioned the wine as an invitation to create memorable experiences anywhere, anytime.
“Happy Hour” - Discover Beajolais
With part three of Discover Beaujolais Campaign, “Happy Hour” we wanted emphasize accessibility. We created a vibrant happy hour story that showcased Beaujolais as easy, fun, and perfect for casual get-togethers. The campaign brought wine into an everyday context, moving it away from exclusivity and aligning it with the joyful energy of friends, laughter, and shared moments.
“Award Winning Wagyu” - Crowd Cow
Japanese Wagyu is a premium category for Crowd Cow, and with this ad I wanted to celebrate the artistry behind one of the world’s most revered ingredients. Traveling through Japan with the brand’s founder, we met with master chefs and farmers to uncover the deep craftsmanship, tradition, and care that define true Japanese Wagyu. The campaign blended travel storytelling, cinematic landscapes, and intimate human moments to connect audiences to the origins of this extraordinary product, bringing authenticity and culture to every frame.
Voktail - Launch Campaign
Part of the overall brand launch campaign for Voktail, a cocktail company, this ad played a crucial role in grounding the brand image when paired together with the lifestyle and product imagery from the larger campaign. It offered transparency and a genuine connection to the making of the signature drinks.
