Motion
A collection page with Direction, Cinematography and Production work for Discover Beaujolais, Three Weavers, Coedo, Haku Baku, Kingsford and others.
Direction, Cinematography, Creative Direction
“Komorebi” - Coedo & Three Weavers
The original scope for this campaign was a simple interview between the two master brewers from Three Weavers and Coedo, discussing the collaborative process behind Komorebi, a Japanese-Cafornian beer born from their unique partnership. However, my team and I saw potential beyond the interview format. While on location at the brewery, we expanded the narrative, capturing extra footage and transforming the project into a full-fledged ad. The result is a visual journey that delves much deeper into the story and showcases the craftsmanship behind Komorebi in a more engaging and visually compelling way.
“On the Road” - Discover Beajolais
The modern, image-driven approach centered around adventure and accessibility breaking traditional molds to make Discover Beaujolais, a wine brand, synonymous with adventure and fresh experiences. The goal was to create a relatable and memorable brand presence that resonates with a contemporary audience through a 3 part brand awareness campaign. “On The Road” is part one, a brand storytelling in the heart of nature capturing the essence of people enjoying the wine in the breathtaking Yosemite.
“By the shore” - Discover Beajolais
Part two of Discover Beaujolais Campaign, “By The Shore” We wanted to highlight wine’s versatility beyond fine dining. This story followed a beach cookout at sunset, pairing Beaujolais with fresh seafood over an open fire. By leaning into authenticity and romance in a relaxed setting, the film positioned the wine as an invitation to create memorable experiences anywhere, anytime.
“Happy Hour” - Discover Beajolais
With part three of Discover Beaujolais Campaign, “Happy Hour” we wanted emphasize accessibility. We created a vibrant happy hour story that showcased Beaujolais as easy, fun, and perfect for casual get-togethers. The campaign brought wine into an everyday context, moving it away from exclusivity and aligning it with the joyful energy of friends, laughter, and shared moments.
Voktail - Launch Campaign
Part of the overall brand launch campaign for Voktail, a cocktail company, this ad played a crucial role in grounding the brand image when paired together with the lifestyle and product imagery from the larger campaign. It offered transparency and a genuine connection to the making of the signature drinks.
