Discover
Beujolais
A campaign for Discover Beaujolais, an association of French Wines. The modern, image-driven approach centered around adventure and accessibility breaking traditional molds to make Discover Beaujolais, a wine brand, synonymous with adventure and fresh experiences. The goal was to create a relatable and memorable brand presence in the U.S market that resonates with a contemporary audience through a 4 part brand awareness campaign.
Creative Direction, Video & Photo Production
Core Colors
Overview
6 Locations
3 Brand Films
100+ Images
1 Brand awareness campaign
Key Elements
“On the Road”
Part one of Discover Beaujolais Campaign, we set out to position Beaujolais as a wine for life’s adventures, not just formal occasions. By placing a couple on a mountain hike with a scenic picnic, the film reframed French wine as approachable, adventurous, and a natural companion for exploration. It was about breaking the mold of “posh” wine culture and connecting with a younger, outdoor-driven audience.
“By The Shore”
Part two of Discover Beaujolais Campaign, “By The Shore” We wanted to highlight wine’s versatility beyond fine dining. This story followed a beach cookout at sunset, pairing Beaujolais with fresh seafood over an open fire. By leaning into authenticity and romance in a relaxed setting, the film positioned the wine as an invitation to create memorable experiences anywhere, anytime.
“Happy Hour”
With part three of Discover Beaujolais Campaign, “Happy Hour” we wanted emphasize accessibility. We created a vibrant happy hour story that showcased Beaujolais as easy, fun, and perfect for casual get-togethers. The campaign brought wine into an everyday context, moving it away from exclusivity and aligning it with the joyful energy of friends, laughter, and shared moments.
Photo Series
Alongside the hero films, we produced an extensive library of photography to fuel the brand’s U.S. presence for over six months. Seasonal recipes, promotional assets, and lifestyle imagery built a versatile toolkit, ensuring Discover Beaujolais had consistent, on-brand content across digital, social, and campaign channels.
The challenge was to give a heritage French wine a bold, contemporary voice. fresh, adventurous, and accessible while staying authentic.
Campaign Impact
The campaign exceeded expectations, delivering a premium look and feel that impressed the international client and pushed the production value far beyond its budget. We created a versatile content library that fueled six months of marketing activity, boosted social engagement through higher likes and interactions, and elevated overall brand awareness in the U.S. by positioning Discover Beaujolais as modern, adventurous, and accessible.
