Creative Direction with Strategy, Story, and a Bit of Grit

I’m a Creative Director and Producer based in Seattle and Los Angeles, working across branding, content, and UX. I partner with agencies, in-house teams, and global brands to turn ideas into thoughtful, scroll-stopping creative, rooted in strategy and built to scale.

With a background spanning scrappy startups, big-brand systems, and full-on production days, I bring a hybrid mindset to every project: equal parts builder, storyteller, and creative problem-solver. I specialize in crafting design frameworks and campaign ecosystems that help brands make sense, stand out, and stay consistent without getting boring.

Alongside leadership roles, I also take on select freelance projects, offering end-to-end production support across photography, cinematography and direction. Whether it’s building content libraries or capturing moments on set, I collaborate with brands and agencies to deliver visuals with clarity, craft, and purpose.

Over the past decade, I’ve helped launch products, shape brand identities, and roll out campaigns for lifestyle, food & beverage, and consumer brands across screens, shelves, and everything in between.

When I’m not working on a campaign, I’m probably in the ocean, on a trail, or elbow-deep in a new recipe. Always exploring, always making something.

Clients:

KitchenAid, Regal Cinemas, Quaker, Wolfgang Puck, Sun-Maid, Garden Fresh, Medtronic, RD Surfboards, A2, Plum Organics, California Avocados, Florida Orange Juice, Marley Kitchen, KC Masterpiece, Chef'd, Innit, Yummly, Fritzi DTLA, Hakubaku, Glad Press’n Seal, Kostrov Store, Klava Bar, Clorox, Il Giorno, Kingsford, Beyond Meat, Japanese Craft Beer, Discover Beaujolais, Soylent, Pier 1, ROVA Magazine.