RD Surfboards

A brand refresh campaign for RD Surfboards, a custom surfboard shop in Los Angeles. From reshaping the logo to creating a robust content strategy, surfboard design, website launch and studio launch, every part of this campaign aimed at establishing a strong digital presence. Signage, surf, and lifestyle photography were aimed to capture the authentic spirit of surf culture, ensuring it resonates across social and email platforms. As a surfer myself, this wasn't just a campaign; it was a love letter to a beautiful sport, culture, and an amazing surf shop in the heart of LA that brought the authenticity and craftsmanship of its founder and shaper to the much-deserved spotlight.

Creative Direction, UX/UI, Production & Photography.