Japanese
Craft Beer
Overview
A campaign for Japanese Craft Beer, an association of 23 Japanese craft breweries. The lifestyle driven strategy aimed to redefine the narrative around Japanese craft beer, introducing a lot of the breweries to a worldwide audience for the first time. The goal was to create a relatable and memorable brand presence that resonates with a contemporary audience and tell a story of craftsmanship and authenticity that Japanese Craft beer represents.
Responsibilities: Creative Direction, Production, Cinematography and Photography.
Komorebi - Coedo & Three Weavers
The original scope for this ad was a simple interview between the two master brewers from Three Weavers and Coedo, discussing the collaborative process behind Komorebi, a Japanese-Cafornian beer born from their unique partnership. However, my team and I saw potential beyond the interview format. While on location at the brewery, we expanded the narrative, capturing extra footage and transforming the project into a full-fledged ad. The result is a visual journey that delves much deeper into the story and showcases the craftsmanship behind Komorebi in a more engaging and visually compelling way. Responsibilities: Direction, Cinematography, Creative Direction.
