Voktail
Launching the first ever campaign for Voktail, a brand new cocktail company, was all about infusing summer into every shot. I wanted this campaign to be all about the bright hues of California summers—spicy jalapeno, zesty blood orange, and calming lavender, the main two flavors. The goal was to make Voktail be a perfect pairing for those hot summer days. To showcase the essence of summer, we shot bottles underwater to capture the crisp and refreshing character. The bottling process became the campaign’s anchor, grounding the brand in authenticity and showcasing the whole process. Every shot, whether underwater, at the beach or behind-the-scenes glimpses, was meticulously put together to tell a vibrant brand story.
Creative Direction, Production & Photography.
Approach
For Voktail’s first-ever campaign, the creative strategy was built around capturing the energy of summer. By focusing on vibrant hues, fresh ingredients, and lifestyle-driven visuals, the campaign positioned the brand as the perfect refreshment for hot days and social moments.
Production & Direction
We combined playful, immersive photography with authentic process storytelling to introduce Voktail’s vibrant character. Underwater bottle shots highlighted the crisp, refreshing nature of the drinks, while beach scenes and behind-the-scenes bottling moments grounded the brand in both aspiration and authenticity.
Brand Video
As part of the launch, we produced a brand video that paired seamlessly with the lifestyle and product imagery, offering transparency into the making of the cocktails and strengthening the brand’s genuine, approachable identity.
Results
The campaign successfully launched Voktail into retail, establishing a strong brand identity from day one. The vibrant imagery and cohesive storytelling helped differentiate the brand in a crowded market, driving awareness and creating a memorable introduction to consumers.
