A Social Campaign for Regal Cinemas, one of the largest chains of movie theaters in the US. Responsibilities included Creative Direction, Concept Development, Photography and creating content across social platforms, which would "exist" within the context of a specific movie. The campaign took place over the course of 12 months, featuring dozens of movies. A lot of props are hand made, minimal budget per photo, no photo manipulation was allowed. Images for Regal are first/left and Movie posters are second/right for comparison.
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